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MYSTICAL TALES

format's details

Genre

factual entertainment, constructed reality

Year
2011 - 2013
Countries

Ukraine, Russia, Hungary, Kazakhstan, to be adopted in Bulgaria

Broadcaster

TV3 (Russia), STB (Ukraine), LifeNetwork (Hungary), NTK TV (Kazakhstan)

Duration
45 minutes
# of episodes

115 episodes

Audience
14-59
TV Channel

LifeNetwork (Hungary), TV3 (Russia)

Timeslot
daytime / access prime time

Passport to success

  • In Russia “Mystical Tales” has outperformed the broadcasters' average daily share by 20%.
  • In Hungary the series has become a highlight in its slot with average market share of over 20% (every fifth viewer tuned in to watch the show)
  • Low production cost
  • ­The stories are reenacted in the style of documentaries without dialogue, making them very suitable for local adaptation.

Description

Almost everyone has experienced something that could be described as supernatural. Th­is is a collection of the most fascinating mystical stories as told by ordinary people.

One is a haunting tale of three boys who come across some old jewelry in an uncovered grave at a cemetery. In the days that follow, two of the boys die under mysterious circumstances and the third is le‑ paralyzed. Or here’s a story about a girl who sold her wedding dress. Suddenly her life turns upside down as she struggles to stay afloat. Eventually the girl finds that the new owner of the dress died while wearing it.

Mere coincidence or is there more to it? ­Theories explaining these phenomena fall into two basic categories: scientific explanations (medical, physiological and psychological) and supernatural explanations (religious, spiritual).Th e series offers both.

­The stories are reenacted in the style of documentaries without dialogue, making them very suitable for local adaptation.