Formats

All

HEADS & TAILS

format's details

Original title
Орел и Решка
Genre

travel show, reality

Year
2010 – till now
Countries

Ukraine

Russia

Belarus

Moldova

Latvia

Lithuania

Estonia

Tajikistan

Georgia

Poland

Broadcaster

Inter (Ukraine)

K1 (Ukraine)

Pyatnitsa (Russia)

Channel 7 (Kazakhstan)

TTV (Poland)

Belarus 2 (Belarus)

Duration
45 minutes
# of episodes

175 episodes

Audience
14-54
TV Channel

Pyatnitsa (Russia), Inter (Ukraine)

Timeslot
daytime / access prime time

HEADS & TAILS VS AVERAGE CHANNELS SHARE

Passport to success

  • 11 seasons, 6 years on air
  • by the end of 2013 Heads & Tails became popular in Russia, Belarus, Moldova, Latvia, Lithuania, Estonia, Tajikistan, Georgia and other countries, covering almost all CIS territories 
  • Awards: TEFI (ТЭФИ) - the best entertainment program (2014, 2016)
  • The show made a huge success in social networks. As on 2016 total audience of Heads & Tails on Facebook, YouTube and vk.com (most popular in the CIS) reached 1,410,207 people and continues to grow fast.
  • Heads & Tails provides great opportunities for advertising and product placement. References to credit cards, hotel chains, tour operators, mobile operators, smart phones and gadgets look very natural and unforced. So far, list of show sponsors includes such well-known brands as Nokia, Orbit, Raiffeisen Bank, Windows, Lenovo, Bounty, Dirol, Loreal, Bud and Nemiroff.

Description

Two famous Ukrainian TV-hosts have a passion for traveling. Every weekend they go to one of the most exciting cities in the world. One of them has to live through Saturday and Sunday on $100, while the other one spends unlimited amount of money using the golden card. Who will live like a millionaire? Who will learn to survive? They flip a coin before the journey. 

So every time it is either heads or tails.